TV presenter Emma Willis has teamed up with George at Asda to design this year’s official BBC Children in Need T-shirt – and it’s finally here.
Created with passion, bold style and a touch of punk, Emma’s uplifting design celebrates Pudsey Bear while shining a spotlight on the power of showing up for children and young people across the UK when they need it most. Emma’s challenge was to take on the design of the 2025 T-shirt and now, she’s inviting you to join in by wearing it with pride.
Speaking about the launch, Emma Willis said:
“When BBC Children in Need asked me to design this year’s official T-shirt with George at Asda, I couldn’t resist. It’s a cause that means a great deal to me, and I wanted the design to capture the strength, resilience, and positivity of the children it supports. Whether the challenge is big or small, stepping up is a powerful way to show we care. I can’t wait to see people across the UK wearing it and showing their support.”
The profits from the T-shirt will go towards Asda’s and BBC Children in Need Fuelling Potential campaign, which tackles food insecurity and helps children thrive.
This year’s launch also marks a special moment as George at Asda celebrates 25 years of partnership with BBC Children in Need, with customers and colleagues across the nation once again coming together to make a difference.
Liz Evans, Managing Director at George said “It’s been a joy to collaborate with Emma Willis on this year’s t-shirt. Her design is stylish, meaningful and full of heart – just like the campaign itself. We couldn’t ask for a better design for the 2025 campaign, especially as we are celebrating our 25th year partnership with BBC Children in Need. We are super excited about the launch in stores and online as every year our customers and colleagues always love to get involved in our BBC Children in Need fundraising campaign”. The 2025 t-shirt is available in adult (£10) and child (£5) sizes today from www.george.com.
The 2025 T-shirt is available now in adult sizes (£10) and kids’ sizes (£5), online at www.george.com, in Asda stores nationwide, and at Pudsey’s online shop.
