Asda has confirmed it is entering into a new roster model partnership for its brand PR and expanding its in house team. The supermarket has entered into a two year partnership with Cow and Finn following a competitive pitch process earlier in the year. The two agencies will work with the Asda PR team on a project basis throughout the year. Asda will also bring its consumer press office in-house – adding new Press Office Manager and Senior Press Officer roles to its existing team of in-house PR experts. The…
Read MoreAsda moves to two-agency roster and hires Cow and Finn
