Tag: Credos

UK Advertising Exports reach £18bn in 2023

Stuart Mitchell

New UK advertising exports figures, published recently at Cannes Lions, show a 15% increase to reach £18bn in 2023, four times higher than the equivalent figure a decade ago. Analysis undertaken by UK advertising think tank Credos for the UK Advertising Exports Group (UKAEG) shows the UK is the second biggest global exporter of advertising, market research and public opinion polling services, closing the gap on the number 1 exporter, the US, from $4.7bn to $3bn. Credos also revealed that the UK exports more advertising than it does engineering, telecommunications,…

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New Research Shows UK Public’s Advertising Experience Integral To Trust

Stuart Mitchell

UK advertising’s thinktank, Credos, has revisited its ground-breaking Public Trust in Advertising research from 2018 and 2021 in a new study – ‘What drives the public’s trust in advertising’ – revealed at LEAD Scotland, hosted by the Advertising Association (AA) at the National Museum of Scotland in September. The study, led by Credos and conducted by research agency Craft, interrogated the drivers which most affect public trust, showing the most significant driver by far remains a positive one – engaging and enjoyable creativity in advertising (importance score of 31/100). Meanwhile,…

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