New UK advertising exports figures, published recently at Cannes Lions, show a 15% increase to reach £18bn in 2023, four times higher than the equivalent figure a decade ago. Analysis undertaken by UK advertising think tank Credos for the UK Advertising Exports Group (UKAEG) shows the UK is the second biggest global exporter of advertising, market research and public opinion polling services, closing the gap on the number 1 exporter, the US, from $4.7bn to $3bn. Credos also revealed that the UK exports more advertising than it does engineering, telecommunications,…
Read MoreUK Advertising Exports reach £18bn in 2023
