UK advertising’s thinktank, Credos, has revisited its ground-breaking Public Trust in Advertising research from 2018 in a new study – Rebuilding Public Trust in UK Advertising – which was revealed at an industry summit hosted by the Advertising Association, IPA and ISBA at the Curzon Soho in London in October. The findings show public trust in UK advertising has improved in recent years – increasing 25% since its 2015 low point – in line with other industries monitored. Significantly, this research and other studies have also identified that an increase…
Read MoreNew Credos Research Shows Signs Of Improvement In Public Trust In Advertising
