27 PETA-Approved Unilever brands join the fight to save cruelty free cosmetics in Europe

Unilever’s PETA-Approved brands, including TRESemmé, Simple and St.Ives, have committed to joining the fight to save cruelty free cosmetics in Europe. Last week, Unilever’s largest beauty and personal care brand, Dove, united with The Body Shop, People for the Ethical Treatment of Animals (PETA), Cruelty Free Europe, Humane Society International/Europe, Eurogroup for Animals, and the European Coalition to End Animal Experiments* to launch a European Citizens’ Initiative, calling on the European Commission to protect its longstanding ban on animal testing for cosmetics. Now, Unilever’s 27 other PETA-Approved brands will add…

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