Tag: PETA

Lynx gains PETA approval and joins Beauty Without Bunnies list

Stuart Mitchell

Lynx is the latest Unilever brand to gain approval from PETA, People for the Ethical Treatment of Animals. The accreditation means Lynx joins more than 20 Unilever brands on the animal protection organisation’s global Beauty Without Bunnies programme, renowned for its rigorous high standards. It’s independent recognition that Lynx does not conduct or commission any animal tests on ingredients or finished products, and that the brand pledges not to do so in the future. The business case for non-animal testing Unilever has used and developed alternatives to animal testing for…

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27 PETA-Approved Unilever brands join the fight to save cruelty free cosmetics in Europe

Stuart Mitchell

Unilever’s PETA-Approved brands, including TRESemmé, Simple and St.Ives, have committed to joining the fight to save cruelty free cosmetics in Europe. Last week, Unilever’s largest beauty and personal care brand, Dove, united with The Body Shop, People for the Ethical Treatment of Animals (PETA), Cruelty Free Europe, Humane Society International/Europe, Eurogroup for Animals, and the European Coalition to End Animal Experiments* to launch a European Citizens’ Initiative, calling on the European Commission to protect its longstanding ban on animal testing for cosmetics. Now, Unilever’s 27 other PETA-Approved brands will add…

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Valentine’s Day Campaign from PETA and the community

Stuart Mitchell

To help ensure that people had their most romantic Valentine’s Day yet, PETA, in partnership with cross-cultural creative agency the community, have unveiled a new mock documentary video involving a fictional motel that’s been forced to ban vegans —because of their noisy marathon sex sessions. Created by the community, “What? This Motel Is Banning Vegans?” features a series of “investigative interviews” revealing all the “complaints” around vegans’ noisy sex sessions – from the motel manager that is fed up with all the moaning to the maintenance person that can’t repair…

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Animals are not Christmas gifts: An Emotional PETA Campaign from Serviceplan

Stuart Mitchell

The new “Animals are not Christmas gifts” spot is based on the PETA campaign “Abandoned after Christmas”. To illustrate the problem of pets being discarded after Christmas, PETA and Serviceplan Campaign International created a dog silhouette including a leash fashioned from numerous holiday lights, which is “abandoned” in various places in Hamburg. In order to clarify the message behind the silhouette, places were selected where animals are commonly abandoned, such as motorway service areas. “Animals are living beings with very individual needs and feelings. They deserve a permanent, loving home,”…

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