As part of the Ad Council’s ongoing “Game for Good” initiative, the organization announced a new partnership between its Emmy®-Award winning Love Has No Labels campaign and Square Enix and Crystal Dynamics, developers of the popular Marvel’s Avengers game. The digital-first national marketing and PSA campaign leverages one of the core themes of Marvel’s Avengers, “united we are powerful,” directing fans to lovehasnolabels.com/PlayAvengers for resources and actions that help create more inclusive and accepting spaces within their communities. The new fully integrated campaign will feature TV, digital video, out-of-home, and…
Read MoreLove Has No Labels and Square Enix Unite to Leverage the Power of Gaming and Bring Together Diverse Communities
