Tag: Love has no labels

The “Love Has No Labels” Campaign and WWE® Expand Partnership by Celebrating Heritage Months Throughout the Year

Stuart Mitchell

WWE®, part of TKO Group Holdings, and the Ad Council’s award-winning “Love Has No Labels” campaign announced an expansion of their partnership. As part of this broader partnership, “Love Has No Labels” will be WWE’s first official heritage month partner, developing new work through the iconic campaign to promote the acceptance and inclusion of all people across race, religion, gender identity, sexual orientation, age and disability. To launch the expanded partnership, WWE will release an exclusive merchandise collection with unique designs highlighting various heritage months including Black History, Women’s History,…

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New films from Love Has No Labels Inspire Acts of Love that Address Bias, Hate and Discrimination

Stuart Mitchell

Premiering last month at the Cannes Lions International Festival of Creativity, the Ad Council and R/GA launched a series of powerful new films from the iconic Love Has No Labels campaign using real stories to showcase how acts of love can drive inclusion, equity and justice. Building on the campaign’s longstanding effort to address bias, hate, and discrimination, the “Love Lives On” films show how individuals acted with love following instances of hate and injustice, including the murder of George Floyd, alarming rise in violence and harassment toward the Asian…

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The Ad Council’s Love Has No Labels and StoryCorps’ One Small Step Bring Americans Together One Conversation at a Time

Stuart Mitchell

The Ad Council announced a new partnership between its Emmy®-Award winning Love Has No Labels campaign and StoryCorps, the national nonprofit dedicated to recording, preserving, and sharing the stories of Americans of all backgrounds and beliefs. During a time when America is more divided than ever, listening is a powerful tool that reminds us of our shared humanity and can bring communities closer together and heal our nation. Developed in collaboration with creative agency Wordsworth+Booth and StoryCorps, the national PSA campaign drives audiences to lovehasnolabels.com/one-small-step for resources on how to…

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Love Has No Labels and Square Enix Unite to Leverage the Power of Gaming and Bring Together Diverse Communities

Stuart Mitchell

As part of the Ad Council’s ongoing “Game for Good” initiative, the organization announced a new partnership between its Emmy®-Award winning Love Has No Labels campaign and Square Enix and Crystal Dynamics, developers of the popular Marvel’s Avengers game. The digital-first national marketing and PSA campaign leverages one of the core themes of Marvel’s Avengers, “united we are powerful,” directing fans to lovehasnolabels.com/PlayAvengers for resources and actions that help create more inclusive and accepting spaces within their communities. The new fully integrated campaign will feature TV, digital video, out-of-home, and…

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Love Has No Labels Addresses Wave of Racism Toward the Asian and Pacific Islander Communities Amid COVID-19 Pandemic

Stuart Mitchell

With nearly 2,000 reported incidences of discrimination and hate speech against the Asian and Pacific Islander (API) community in the U.S. amidst COVID-191, the Ad Council’s Emmy®-Award winning Love Has No Labels campaign today premiered “Fight the Virus. Fight the Bias.” a new PSA to dispel the racism increasingly endured by the API community throughout the pandemic. Produced and directed by Emmy® and Peabody Award winning writer and producer Alan Yang (“Master of None,” “Parks and Recreation”), the film encapsulates the fear and trauma associated with anti-API discrimination, highlighting the…

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