Love Has No Labels Addresses Wave of Racism Toward the Asian and Pacific Islander Communities Amid COVID-19 Pandemic

With nearly 2,000 reported incidences of discrimination and hate speech against the Asian and Pacific Islander (API) community in the U.S. amidst COVID-191, the Ad Council’s Emmy®-Award winning Love Has No Labels campaign today premiered “Fight the Virus. Fight the Bias.” a new PSA to dispel the racism increasingly endured by the API community throughout the pandemic. Produced and directed by Emmy® and Peabody Award winning writer and producer Alan Yang (“Master of None,” “Parks and Recreation”), the film encapsulates the fear and trauma associated with anti-API discrimination, highlighting the…

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New PSA from Love Has No Labels Challenges Viewers to Confront the State of Freedom in the U.S. for Black Americans

To support the ongoing fight for racial justice for the Black community, the Ad Council and R/GA have launched a new PSA from the iconic Love Has No Labels campaign to inspire all Americans to fight for racial equality in America. Building on the campaign’s longstanding effort to address bias, the film holds a mirror to the simple acts of freedom often celebrated and taken for granted by non-Black Americans, revealing the stark contrast of those freedoms and the way Black people in this country endure systemic racism and injustice.…

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Love Has No Labels Celebrates Fourth Anniversary with Original Two-Part Facebook Documentary Series in Partnership with Great Big Story Featuring Stories of Unity in the Wake of Crisis

In celebration of the fourth anniversary of Love Has No Labels, the Ad Council joined Facebook and Great Big Story on the 12 February to premiere the first installment of an original Facebook Anthology showcasing real people from different backgrounds coming together during moments of crisis. The docuseries arrives on the heels of the campaign’s first-ever short film, “Rising,” which challenges viewers to consider why it takes a disaster to bring us together. Hosted by award-winning online personality and filmmaker Jay Shetty, the two-episode docuseries was produced by Great Big Story’s brand…

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Love Has No Labels Premieres Rising, a Powerful Film from David Nutter and Lena Waithe That Asks Why It Takes a Disaster to Bring Us Together

The Ad Council, R/GA, and an unprecedented group of brand partners today premiered Rising, a short film that is a powerful extension of the iconic Love Has No Labels campaign. The film was directed by Game of Thrones‘ David Nutter and written by Lena Waithe creator of SHOWTIME drama series The Chi and Emmy winning writer for Master of None and Azia Squire. It features the immediate aftermath of a massive storm and challenges viewers to consider why it takes a disaster to bring us together. The film pays tribute…

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Game for Good: ‘League of Extraordinary Humans’ Launching at PAX West

The Ad Council’s Love Has No Labels campaign is returning to PAX West, one of the largest consumer gaming events in the US, as part of their ongoing Game for Good initiative. Building on last year’s success in the PAX Diversity Lounge, as shown above, this year they are launching a new game called “The League of Extraordinary Humans,” which will celebrate a diverse group of everyday heroes fighting for acceptance and inclusion of all. The game has been developed specifically for attendees of PAX West as a geolocation experience…

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