CuleM Watches launches its first January ‘Unsale’, doubling donations to charity partners.

CuleM Watches, which produces Swiss made, automatic GMT watches with designs inspired by the world, has launched its January ‘Unsale’ this week which, instead of discounts, sees the independent brand doubling its donations to charity partners and accelerating the expansion of its CuleM Forest for each watch sold. Since launching its mission to set a new, sustainable standard for the watch industry in November 2020, CuleM Watches has been planting 100 trees through Ecologi and protecting ~6.5 acres of existing tropical rainforest, through its partner Rainforest Trust UK, for every…

Read More

CuleM Watches announces mission to set a new, sustainable standard for the luxury watch industry

CuleM Watches, which produces Swiss made, automatic GMT watches with designs inspired by the world, have launched a bold pledge to set a new sustainable standard for the luxury watch industry. From now on, at least 3% of sales will be donated to conservation and humanitarian causes, enabling watch-lovers to protect the planet through their timepiece. Through its new partnerships with Rainforest Trust and Ecologi, announced today, CuleM has protected 65 acres of tropical rainforest and planted an extra 10,000 trees, to create a CuleM Forest. For every watch sold,…

Read More