Sainsbury’s first retailer to milk the benefits of new AI “vet tech” to improve animal welfare and efficiency on dairy farms

Sainsbury’s is the first retailer in the world to invest in new AI veterinary technology used to measure and enhance positive animal welfare on dairy farms, which could revolutionise the approach to cattle care. In partnership with Vet Vision AI, a new spinout company from the University of Nottingham, Sainsbury’s is trialling new technology which has been designed to spot when cows are happy and healthy, and why. The cows are monitored through low cost and portable cameras which can be used by vets on multiple farms. The AI works…

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All M&S Dairy Farms Become RSPCA Assured

Marks & Spencer has announced that it has become the first major retailer to source all of its fresh milk from RSPCA Assured dairy farms. All 37 farms that supply fresh milk to the M&S Milk Pool have achieved RSPCA Assured certification and from today all M&S fresh milk packaging* will carry the RSPCA Assured logo. The move means that the 150 million pints of milk sold in M&S stores every year will come from farms with the highest animal welfare standards. RSPCA Assured standards cover all aspects of cow…

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