At BBH’s Beautiful Minds Bootcamp, Aspiring Strategists Take On Breast Cancer Awareness

It’s not easy to inspire women to perform breast self-exams for cancer —something no one wants to think about.   To keep women motivated, the nonprofit Get in Touch Foundation created the Daisy Wheel mobile app, which teaches women how to perform the exams.  This weekend, the foundation received support from a group of aspiring advertising strategists at BBH’s seventh annual Griffin Farley Search for Beautiful Minds competition.  Founded in honor of Farley, a BBH strategy director whom the agency lost to cancer in 2013, the program is a hybrid planning…

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