The ASA/CAP have released a post called: Shedding some light on “dark patterns” and advertising regulation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Dark patterns” are increasingly referenced by policy-makers and other concerned about consumer protection in the online sphere. But what are they? Are they an advertising regulation problem? And if so, what is the ASA doing to tackle them? Definition The…
Read MoreCAP – Shedding some light on “dark patterns” and advertising regulation
