The Public Relations and Communications Association’s (PRCA) Innovation Forum has published a new paper showcasing the opportunities for public relations practitioners to harness data to plan, measure and demonstrate their value. Data Literacy in Public Relations – a series of essays from 11 leading practitioners – aims to elevate understanding of best practice in the use of data in public relations. The essays explore how data informs strategy, decision making, creativity, execution, and measurement. The paper explains how insights can be developed from data and used as a foundation for…
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