In a new short film, that harnesses ground breaking AI technology, David Beckham launches the world’s first voice petition to end malaria for the campaign Malaria Must Die, So Millions Can Live. Instead of collecting signatures, the campaign asks people around the world to use the power of their voice to demand action by visiting malariamustdie.com and recording the message ‘Malaria Must Die’. In the short film, produced by Ridley Scott Associates, David appears to speak nine languages as he invites people to add their voices to help end one…
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Children to ‘take over’ business, government and entertainment on World Children’s Day
In a month’s time, children from around the world will be taking over key roles in media, politics, business, sport and entertainment to voice their support for millions of their peers who are unschooled, unprotected and uprooted, UNICEF said today. The takeover, set for November 20, marks the anniversary of the adoption of the Convention on the Rights of the Child and the mobilisation of the first World Children’s Day. “From Auckland to Amman and from New York to N’Djamena, we want children to campaign in their schools and communities…
Read MoreAIA and David Beckham Launch ‘What’s Your Why?’ Campaign
AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group, announced today the formal launch of its partnership with David Beckham through a major new campaign in the Asia-Pacific region, ‘What’s Your Why?’, that reflects the commitment of both parties to helping people live longer, healthier, better lives. As part of the launch, David Beckham will be undertaking the AIA Healthy Living Tour during the week of 18 September, visiting Hong Kong, Korea, Singapore and Malaysia. The ‘What’s Your Why?’ campaign features a new video that was directed…
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