Tag: Dentsu Aegis Network

Kraft Heinz Names Global Media Agency Partners to Support Company’s Consumer-Centric Focus

Stuart Mitchell

The Kraft Heinz Company has announced that following an intensive competitive review, the company has chosen two agencies to support its media planning and buying around the world. Four media agencies participated in this eight-month global review. Kraft Heinz has selected Carat, an award-winning media and content agency within the Dentsu Aegis Network, to support its Canada and International* Zones. Carat also will take the lead agency role in developing global projects and capabilities with the company’s Amsterdam-based Global Media team. While the incumbent Starcom Worldwide has handled all the…

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Sustainable Brands® Convenes Global Brand Leaders to Launch “Brands for Good” Movement

Stuart Mitchell

Earlier this month, a coalition of leading global brands gathered at SB’19 Detroit to launch Brands for Good, a movement to make sustainable living easier and more rewarding for people around the world. Founding partners on the cutting edge of sustainability, innovation and marketing in the food & beverage, consumer goods & lifestyle, retail and technology industries have agreed to harness their brand reach, resources and influence to make the Good Life more attractive, attainable and sustainable. Founding partners of Brands for Good include Dentsu Aegis Network, National Geographic, Nestlé…

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David Beckham Launches World’s First Voice Petition To End Malaria

Stuart Mitchell

In a new short film, that harnesses ground breaking AI technology, David Beckham launches the world’s first voice petition to end malaria for the campaign Malaria Must Die, So Millions Can Live. Instead of collecting signatures, the campaign asks people around the world to use the power of their voice to demand action by visiting malariamustdie.com and recording the message ‘Malaria Must Die’. In the short film, produced by Ridley Scott Associates, David appears to speak nine languages as he invites people to add their voices to help end one…

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ActionAid India launches #JoinTheDots, an online campaign against ‘Child Sexual Abuse’

Stuart Mitchell

ActionAid India, an agency working with vulnerable communities since 1972 to further social and ecological justice, in partnership with WATConsult, a digital agency in the Dentsu Aegis Network’s bouquet, has launched #JoinTheDots, a campaign to highlight child sexual abuse. The campaign aims to prevent the incidence of abuse as well as encourages adults to address such violence with a call to action to See, Listen and Act. The campaign video, launched digitally, opens with a mother’s narrative showcasing a strong bond with her son, threaded together by their intimate and…

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Isobar India launches ‘The Blind Faith Upgrade’

Stuart Mitchell

Isobar India, the digital agency from Dentsu Aegis Network, has introduced the Blind Faith Upgrade, a thoughtful and cause-oriented initiative under accessible tourism. A sustainable step towards accessible tourism, this initiative explores the challenges faced by visually-impaired travellers and allows the hotel to transform any of its rooms into a visually-impaired-friendly room. The launch of the initiative was first introduced at Hotel Ramada, Ajmer.  The Agency looks at expanding the initiative further to other corners of tourism industry where accessibility is a major concern across the nation. A successful tourism product…

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