Ariel Invites Us on a Journey to Decarbonise Laundry

At the ChangeNOW online Live Talk, Procter & Gamble’s Ariel laundry detergent brand announces an expanded 2030 Brand Ambition focused on “reinventing clean to decarbonise laundry across its entire value chain.” To do this Ariel has focused on ensuring it can deliver a superior clean in colder water, whilst also committing the brand’s voice to encourage small habit changes such as lowering wash temperatures. The brand is also working towards establishing a sustainable supply chain with industry and suppliers, as well as partnering for innovation. The first milestone in this…

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