Tag: Ariel

Ariel Invites Us on a Journey to Decarbonise Laundry

Stuart Mitchell

At the ChangeNOW online Live Talk, Procter & Gamble’s Ariel laundry detergent brand announces an expanded 2030 Brand Ambition focused on “reinventing clean to decarbonise laundry across its entire value chain.” To do this Ariel has focused on ensuring it can deliver a superior clean in colder water, whilst also committing the brand’s voice to encourage small habit changes such as lowering wash temperatures. The brand is also working towards establishing a sustainable supply chain with industry and suppliers, as well as partnering for innovation. The first milestone in this…

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Leading Consumer Brands Ariel, Pantene and Fairy Accelerate Journey to Deliver P&G’s Ambition 2030

Stuart Mitchell

The Procter & Gamble Company has announced significant advances across European sustainability projects in pursuit of its “Ambition 2030” goals. P&G is driving the circular economy for recycled plastic in Europe through the use of circular resin in its hair care packaging (polyethylene terephthalate – PET) and its Ariel Liquid detergents bottles (partnership for the supply of recycled high-density polyethylene – HDPE). Furthermore, the company is celebrating notable distinctions in its effort to lead the industry in packaging, sorting, and post-consumer recycled resin supply with the HolyGrail intelligent packaging project,…

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Leading Consumer Brands Ariel, Pantene and Fairy Accelerate Journey to Deliver P&G’s Ambition 2030

Stuart Mitchell

Procter & Gamble Company has announced significant advances across European sustainability projects in pursuit of its “Ambition 2030” goals. P&G is driving the circular economy for recycled plastic in Europe through the use of circular resin in its hair care packaging (polyethylene terephthalate – PET) and its Ariel Liquid detergents bottles (partnership for the supply of recycled high-density polyethylene – HDPE). Furthermore, the company is celebrating notable distinctions in its effort to lead the industry in packaging, sorting, and post-consumer recycled resin supply with the HolyGrail intelligent packaging project, winner…

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Half Of Brits Still Using Twice The Energy Needed On Laundry

Stuart Mitchell

Nearly half of Brits are still using almost twice as much energy as necessary to wash their laundry, according to research. A poll of 1,000 adults who are responsible for the washing in their households found 48 per cent set their machine to 40 degrees as standard. One in five believe washing above 30 degrees means ‘it gets the whites whiter’, and a further 34 per cent think a lower temperature wash means a sub-standard clean. However, if every household in the UK turned their washing from 40° to 30°…

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P&G Claim Ariel & Lenor’s ‘Long Live Fashion Formula’ Quadruples Life of Clothes

Stuart Mitchell

An announcement from Procter & Gamble’s leading brands, Ariel and Lenor, have claimed its ‘Long Live Fashion Formula’ could extend the life of clothes by four times, keeping them looking new for longer. By switching from a powder to liquid or single-unit-dose format like Ariel pods, adding a Fabric Conditioner, such as Lenor, and washing on a cold and quick cycle, consumers can quadruple the life of their clothes. Extending the life of one in five garments in Europe by just 10% per year would save enough carbon to power…

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