The ASA/CAP have released a post called: This is not a drill – dental ads wisdom. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. National Smile Month is almost upon us, so to celebrate we’ve put together some key things to consider when creating ads for dental products and treatments. Hold evidence to support objective claims Marketers are required to hold robust supporting evidence…
Read MoreCAP – This is not a drill – dental ads wisdom
