“The Power of Truth”. Amnesty International Italy celebrates the World Press Freedom Day with a campaign by Dentsu Creative Italy

The truth, when told through images, moves public opinion. It always has, especially in contexts of war and violence where human rights are trampled. Regimes and dictatorships fear compromising photos because they expose war crimes, making a photograph a powerful and feared weapon.  This is the insight behind “The Power of Truth”, the campaign created by Dentsu Creative Italy for Amnesty International Italy and launched on the occasion of World Press Freedom Day (May 3rd).  The campaign delivers a powerful and often forgotten message: the pursuit of truth is a crucial weapon…

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