The One Show Celebrates 50 Years With “What’s Your One?” Campaign From Design Army

The One Club for Creativity kicks off the celebration of The One Show’s first — and next — 50 years of honoring global creative excellence with an engaging call for entries campaign from Design Army, Washington DC. Based on the idea of the work as the creative industry’s reason to exist, the campaign equates “the work” with “the one”, asking the question “What’s Your ONE?” Vibrant online ads use bold imagery to pose a series of “What’s the one that…” questions to highlight great work of the past. Copy includes…

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