Tag: The One Show

The One Show Launches Free “Best Use of TikTok” Award

Stuart Mitchell

The One Club for Creativity has expanded its ongoing partnership with TikTok with the launch of the new Best Use of TikTok award as part of The One Show 2026.  As a special award sponsored by TikTok, there is no fee to enter. The new award, established in recognition of the importance of short-form video and rise of creator content, will honor a brand’s exceptional use of TikTok, embracing the network’s native behaviors, creative tools, and storytelling styles to build cultural relevance and measurable impact.   Winning entries will meaningfully lean…

Read More

Jury Presidents Announced For The One Show 2026

Stuart Mitchell

The One Club for Creativity has announced the top global creatives from around the world who will serve as Jury Presidents for The One Show 2026. These esteemed creatives will lead judging for each discipline, and have a vote on the work.  Confirmed One Show 2026 Jury Presidents, by discipline, are as follows: Branded Entertainment: Rajdeepak Das, Chairman, Leo, South Asia & CCO, Publicis Groupe, South Asia, Mumbai Creative Use of AI: Dan Gardner, Co-founder, Executive Chairman, Code and Theory, New York Creative Use of Data + Creative Use of Technology: Beth Keamy, Chief Digital Officer, TBWA\Media…

Read More

The One Show 2025 Insights Report Reveals Key Trends, Jury Predictions

Stuart Mitchell

The One Club for Creativity has unveiled key industry-defining trends based on this year’s entries and comprehensive perspectives from the jury in The One Show 2025 Insights Report. Based on the nearly 20,000 pieces entered from 62 countries across 24 disciplines, the free 85-page report analyzes this year’s entries and combines it with expert perspectives from all One Show 2025 Jury Presidents and hundreds of jurors to identify key insights and future trends. The report contains six key insights from this year’s show. Imperfectly Human: Pencil-worthy work spotlighted how brave…

Read More

The One Show 2025 Adds AI Discipline to Encourage Exploration

Stuart Mitchell

In anticipation of the continued rising impact of AI in marketing, The One Club for Creativity has added a new Creative Use of Artificial Intelligence discipline to The One Show 2025. The new discipline celebrates the partnership between human creativity and this emerging technology in the evolution of creative work and process.  The new AI discipline will recognize and encourage exploration, with categories falling into three major themes: Branded Campaigns and Experiences, Craft, and Innovation. In comparison to other One Show disciplines, these categories are more loosely defined and eligibility…

Read More

The One Show 2025 Jury Presidents announced

Stuart Mitchell

The One Club for Creativity has announced the top global creatives from around the world who will serve as Jury Presidents for The One Show 2025. These esteemed creatives will lead judging for each discipline, and have a vote on the work.  Confirmed One Show 2025 Jury Presidents, by discipline, are as follows: Brand-Side/In-House: David Lee, CCO, Squarespace, New York Branded Entertainment: Malcolm Poynton, Global CCO, Cheil Worldwide, London Creative Use of Data, Creative Use of Technology: Nancy Crimi-Lamanna, CCO, FCB Canada, Toronto Cultural Driver: Bianca Guimaraes, partner, ECD, Mischief,…

Read More