The One Show | Ethical Marketing News

The One Show 2025 Insights Report Reveals Key Trends, Jury Predictions

July 1, 2025June 10, 2025 Stuart Mitchell

The One Club for Creativity has unveiled key industry-defining trends based on this year’s entries and comprehensive perspectives from the jury in The One Show 2025 Insights Report. Based on the nearly 20,000 pieces entered from 62 countries across 24 disciplines, the free 85-page report analyzes this year’s entries and combines it with expert perspectives from all One Show 2025 Jury Presidents and hundreds of jurors to identify key insights and future trends. The report contains six key insights from this year’s show. Imperfectly Human: Pencil-worthy work spotlighted how brave…

The One Show 2025 Adds AI Discipline to Encourage Exploration

February 23, 2025January 25, 2025 Stuart Mitchell

In anticipation of the continued rising impact of AI in marketing, The One Club for Creativity has added a new Creative Use of Artificial Intelligence discipline to The One Show 2025. The new discipline celebrates the partnership between human creativity and this emerging technology in the evolution of creative work and process. The new AI discipline will recognize and encourage exploration, with categories falling into three major themes: Branded Campaigns and Experiences, Craft, and Innovation. In comparison to other One Show disciplines, these categories are more loosely defined and eligibility…

The One Show 2025 Jury Presidents announced

January 22, 2025December 10, 2024 Stuart Mitchell

The One Club for Creativity has announced the top global creatives from around the world who will serve as Jury Presidents for The One Show 2025. These esteemed creatives will lead judging for each discipline, and have a vote on the work. Confirmed One Show 2025 Jury Presidents, by discipline, are as follows: Brand-Side/In-House: David Lee, CCO, Squarespace, New York Branded Entertainment: Malcolm Poynton, Global CCO, Cheil Worldwide, London Creative Use of Data, Creative Use of Technology: Nancy Crimi-Lamanna, CCO, FCB Canada, Toronto Cultural Driver: Bianca Guimaraes, partner, ECD, Mischief,…

Marcel Paris “WoMen’s Football” for Orange Wins Best of Show At The One Show 2024

June 25, 2024May 19, 2024 Stuart Mitchell

Marcel Paris capped off last months Creative Week in fine style, with work picking up the prestigious Best of Show and a pair of Best of Discipline wins at The One Show 2024, held this evening at Cipriani Wall Street in New York. Best of Show went to “WoMen’s Football” for Orange by Marcel Paris, working with Les Artisans du Film Paris and Prodigious Paris. The work also had Best of Discipline wins in Film & Video and Interactive, Online & Mobile. Overall, the entry was awarded 10 Gold Pencils,…

The One Show 2024 Opens Call for Entries, Changes Including Addition of Jury Presidents

November 4, 2023November 4, 2023 Stuart Mitchell

The One Club for Creativity kicks off The One Show 2024 with a number of notable changes to the program, and an engaging call for entries campaign and visual identity from NOT Wieden+Kennedy London. For the first time, The One Show will appoint Jury Presidents. These top creatives from around the world, to be announced shortly, will lead judging for each discipline and have a vote on the work. In addition, members of The One Club Board of Directors will now act as onsite facilitators for jury discussions, serving as…