Tag: Diageo

Encirc and Diageo announce hydrogen powered furnace to change the face of UK glass manufacturing industry

Stuart Mitchell

Encirc, a leading glass manufacturer and co-packer, and Diageo, global leader in premium alcoholic drinks, have today announced their partnership to create the world’s first net zero glass bottles at scale by 2030. Encirc, a Vidrala company, plans to build a new furnace at its Elton plant, Cheshire, which will change the face of glass. The furnace will: Reduce carbon emissions by 90%, with an energy mix of green electricity and low carbon hydrogen. It is expected that carbon capture technology will capture the remaining carbon emissions by 2030 Be…

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Diageo launches Unmind mental health app to all employees worldwide for World Mental Health Day

Stuart Mitchell

Diageo, maker of Smirnoff, Gordon’s and Guinness, has today become the first global FMCG company to make the Unmind mental health app available to all employees worldwide. Coinciding with World Mental Health Day, Diageo’s 27,000 employees can now access the Unmind app through mobile and desktop devices. The app gives unparalleled access to a range of tools to support mental health and wellbeing, including interactive courses, in-the-moment exercises, and science-backed assessments to help with areas including sleep, nutrition and coping with life stressors. Diageo employees will also have the opportunity…

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Diageo launches innovation fund to help mitigate climate change in smallholder farms in Africa

Stuart Mitchell

Diageo recently announced £450k of funding for three innovations intended to lessen and monitor the impact of water and climate crises on smallholder farms in Africa. Smallholder farmers are highly vulnerable to weather changes and water scarcity arising from climate change. As part of its Society 2030: Spirit of Progress ESG action plan, Diageo is building resilience in its communities and monitoring its farming programmes to preserve natural resources. Diageo Sustainable Solutions launched in November 2020 to foster collaboration between Diageo and innovators on the next generation of sustainability technology.…

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Diageo partners with UK’s first LGBTQ+ museum to help preserve and celebrate the legacy of queer community

Stuart Mitchell

Diageo, maker of Guinness, Johnnie Walker and Baileys, has today announced a new 2-year partnership with Queer Britain in London, the UK’s first national LGBTQ+ museum. Celebrating 50 years of LGBTQ+ Pride in the UK, the first-of-its kind partnership aims to capture some of the lost LGBTQ+ contributions to history and culture in the UK, creating space for the community to find meaningful connections to both past and present. The partnership will see the global drinks company not only provide funding to support the setup of the inaugural space, but…

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Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board

Stuart Mitchell

Isabel Massey, Global Media Director at Diageo, has been named as co-chair of the WFA’s Media Forum and Global Media Board, replacing Benjamin Jankowski, who has left Mastercard to set up his own consultancy, but remains a WFA advisor. She will work alongside Gerry D’Angelo, VP Global Media at P&G, who continues as co-chair for both groups. Massey and Diageo have a long history of collaboration with the WFA. Alongside other client work, Diageo’s ‘Trusted Marketplace’ was a key building block in the development of WFA’s Global Media Charter, a…

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