Diageo partners with UK’s first LGBTQ+ museum to help preserve and celebrate the legacy of queer community

Diageo, maker of Guinness, Johnnie Walker and Baileys, has today announced a new 2-year partnership with Queer Britain in London, the UK’s first national LGBTQ+ museum. Celebrating 50 years of LGBTQ+ Pride in the UK, the first-of-its kind partnership aims to capture some of the lost LGBTQ+ contributions to history and culture in the UK, creating space for the community to find meaningful connections to both past and present. The partnership will see the global drinks company not only provide funding to support the setup of the inaugural space, but…

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Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board

Isabel Massey, Global Media Director at Diageo, has been named as co-chair of the WFA’s Media Forum and Global Media Board, replacing Benjamin Jankowski, who has left Mastercard to set up his own consultancy, but remains a WFA advisor. She will work alongside Gerry D’Angelo, VP Global Media at P&G, who continues as co-chair for both groups. Massey and Diageo have a long history of collaboration with the WFA. Alongside other client work, Diageo’s ‘Trusted Marketplace’ was a key building block in the development of WFA’s Global Media Charter, a…

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Diageo opens its first carbon neutral whiskey distillery in North America

Global beverage leader Diageo has opened its first carbon neutral distillery in Lebanon, Kentucky.  The site will support the local community with 30 full-time jobs while also sourcing 100% non-GMO corn locally. The 72,000 square-foot facility has the capacity to produce up to 10 million proof gallons per year and has begun distilling Bulleit Bourbon using electrode boilers that are powered by 100% renewable electricity throughout the cooking, distillation, and dry house processes. Bulleit is the first and lead brand being produced at the Diageo Lebanon Distillery –and supplements existing…

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Diageo launches new ten-year sustainability action plan

Diageo, maker of Johnnie Walker, Smirnoff and Guinness, has announced a range of 25 bold and ambitious goals in its ‘Society 2030: Spirit of Progress’ plan, designed to make a positive impact on the world by 2030, in the ‘Decade of Action’ to achieve the United Nations Sustainable Development Goals. Building on a long track-record of ESG progress globally, Diageo will focus its action over the next ten years in three core areas, carefully selected to align with the United Nations Sustainable Development Goals (SDGs): promoting positive drinking; championing inclusion…

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Diageo Launches New Social Media Positive Drinking Campaign To Raise Funds For Wateraid

Diageo has highlighted its commitment to drinking in moderation, with the release of The Balance Challenge, an augmented reality (AR) Instagram filter designed to encourage people to swap an alcoholic drink with water and raise money for WaterAid in the process. The challenge demonstrates the importance of balance, allowing users to balance virtual water vessels on some parts of their bodies by matching a series of on-screen poses. To date the challenge has seen bartenders around the globe take part in the fun campaign, helping remind people over the festive…

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