Tag: Diageo

Diageo launches first 70cl paper-based bottle on-trade trial for Johnnie Walker

Stuart Mitchell

Diageo, the maker of Guinness, Don Julio Tequila and Smirnoff Vodka today announces a first-of-its-kind 90% paper-based bottle trial for Johnnie Walker Black Label exclusively at Johnnie Walker Princes Street’s 1820 bar, in Edinburgh. Created in partnership with PA Consulting, as part of the Bottle Collective with PA and PulPac, this is Diageo’s first paper-based 70cl bottle trial in the on-trade. The trial begins tomorrow and will assess how bartenders interact with and pour from the bottle, and how the bottle fares in a bar environment. A total of 250…

Read More

Diageo announces paper-based bottle trial for Baileys Irish Cream Liqueur

Stuart Mitchell

Diageo, the maker of Johnnie Walker Scotch Whisky, Don Julio Tequila and Guinness has today announced new plans to trial paper-based packaging for Baileys, the Original Irish Cream Liqueur. In partnership with PA Consulting, as part of the Bottle Collective with PA and PulPac, Diageo is trialling a Dry Molded Fiber bottle which is 90% paper, with a thin plastic liner and a foil seal. The bottle is designed for recycling in standard paper streams and does not require the consumer to separate the plastic liner from the paper bottle…

Read More

Home of Guinness to accelerate to net zero carbon goal with planned €100 million investment by Diageo at St. James’s Gate

Stuart Mitchell

Diageo has announced plans to invest over €100 million to decarbonise its historic St. James’s Gate site in Dublin 8, where Guinness has been brewed for 264 years. The investment underpins the goal to accelerate to net zero carbon emissions for the site and will transform energy and water consumption with the aim to make it one of the most efficient breweries in the world by 2030. The investment was announced at St. James’s Gate by Diageo’s Global CEO, Debra Crew, this morning, where she was joined by the Taoiseach,…

Read More

Encirc and Diageo announce hydrogen powered furnace to change the face of UK glass manufacturing industry

Stuart Mitchell

Encirc, a leading glass manufacturer and co-packer, and Diageo, global leader in premium alcoholic drinks, have today announced their partnership to create the world’s first net zero glass bottles at scale by 2030. Encirc, a Vidrala company, plans to build a new furnace at its Elton plant, Cheshire, which will change the face of glass. The furnace will: Reduce carbon emissions by 90%, with an energy mix of green electricity and low carbon hydrogen. It is expected that carbon capture technology will capture the remaining carbon emissions by 2030 Be…

Read More

Diageo launches Unmind mental health app to all employees worldwide for World Mental Health Day

Stuart Mitchell

Diageo, maker of Smirnoff, Gordon’s and Guinness, has today become the first global FMCG company to make the Unmind mental health app available to all employees worldwide. Coinciding with World Mental Health Day, Diageo’s 27,000 employees can now access the Unmind app through mobile and desktop devices. The app gives unparalleled access to a range of tools to support mental health and wellbeing, including interactive courses, in-the-moment exercises, and science-backed assessments to help with areas including sleep, nutrition and coping with life stressors. Diageo employees will also have the opportunity…

Read More