Diageo launches new ten-year sustainability action plan

Diageo, maker of Johnnie Walker, Smirnoff and Guinness, has announced a range of 25 bold and ambitious goals in its ‘Society 2030: Spirit of Progress’ plan, designed to make a positive impact on the world by 2030, in the ‘Decade of Action’ to achieve the United Nations Sustainable Development Goals. Building on a long track-record of ESG progress globally, Diageo will focus its action over the next ten years in three core areas, carefully selected to align with the United Nations Sustainable Development Goals (SDGs): promoting positive drinking; championing inclusion…

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Diageo Launches New Social Media Positive Drinking Campaign To Raise Funds For Wateraid

Diageo has highlighted its commitment to drinking in moderation, with the release of The Balance Challenge, an augmented reality (AR) Instagram filter designed to encourage people to swap an alcoholic drink with water and raise money for WaterAid in the process. The challenge demonstrates the importance of balance, allowing users to balance virtual water vessels on some parts of their bodies by matching a series of on-screen poses. To date the challenge has seen bartenders around the globe take part in the fun campaign, helping remind people over the festive…

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Diageo Takes Stride Towards Climate Change Goal with First Carbon Neutral Distillery

Global beverage leader Diageo announced today that its new Kentucky whiskey distillery, which will distill Bulleit, is expected to be carbon neutral – one of the largest in North America, and a first for Diageo. Reinforcing Diageo’s global commitment to reducing its carbon emissions and addressing climate change, the site will be powered by 100% renewable electricity, with a capacity to produce up to 10 million proof gallons per year.  Diageo Lebanon Distillery Infographic Diageo Lebanon Distillery Electrode Boilers Rendering The new distillery, which is currently under construction in Lebanon,…

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Diageo announces creation of world’s first ever 100% plastic free paper-based spirits bottle

Diageo has created the world’s first ever 100% plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker, the world’s number one Scotch Whisky, in early 2021. It has been created through a new partnership with Pilot Lite, a venture management company, to launch Pulpex Limited, a new world-leading sustainable packaging technology company. To ensure that the technology can be used in every area of life, Pulpex Limited has established a partner consortium of world leading FMCG companies in non-competing categories including…

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Diageo Launches Holiday Social Media Campaign Encouraging Consumers To Never Drive Impaired

Diageo North America unveils its new #JOINTHEPACT social media campaign in an effort to prevent drunk driving during the holiday season and support the company’s global ambition to collect 50 million pledges to never drive impaired. Leveraging hard-hitting statistics about the effects of drunk driving, underpinned by the value of “freedom” as a powerful message, the campaign encourages consumers to exercise their own right to make important life-saving choices, including a pledge to never drive impaired. “The notion of freedom is a privilege, and the need for positive thinking and action…

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