Tag: Johnnie Walker

Diageo launches first 70cl paper-based bottle on-trade trial for Johnnie Walker

Stuart Mitchell

Diageo, the maker of Guinness, Don Julio Tequila and Smirnoff Vodka today announces a first-of-its-kind 90% paper-based bottle trial for Johnnie Walker Black Label exclusively at Johnnie Walker Princes Street’s 1820 bar, in Edinburgh. Created in partnership with PA Consulting, as part of the Bottle Collective with PA and PulPac, this is Diageo’s first paper-based 70cl bottle trial in the on-trade. The trial begins tomorrow and will assess how bartenders interact with and pour from the bottle, and how the bottle fares in a bar environment. A total of 250…

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Jane Walker By Johnnie Walker To Bring ‘Signs Of Progress’ To Washington, D.C. For The 2019 Women’s March

Stuart Mitchell

The #WomensWave is coming. Jane Walker is showing up at the 2019 Women’s March on Saturday, January 19th in Washington D.C. to celebrate the many messages of optimism and empowerment that come to life in the incredible signs for the march. The Striding Woman icon will walk with the millions of people who march around the world towards a shared vision of progress in gender equality. Leading up to the march, the brand is now offering those aged 21+ custom-designed artwork to download and print for marches around the country…

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Drum Awards – CRMSotY Nominees – Profile – Smarts Communicate – Ode to Lesvos

Stuart Mitchell

The Drum Marketing Awards are one of the industry’s most sought after accolades. Although there are many great agencies with great campaigns out there vying for a gong. I thought it might be nice to concentrate on the Cause Related Marketing Strategy of the Year. I will try to put together some info about the campaign and where possible some information from those behind it. Smarts Communicate for Johnnie Walker – Ode to Lesvos In 2016, Johnnie Walker released the short documentary film Ode to Lesvos. It told the remarkable…

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