CAP – Scaling things back – Dieting and the Ad Rules

The ASA/CAP have released a post called:  Scaling things back – Dieting and the Ad Rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There are various programmes available that are designed to help people lose weight, with numerous different methods seeking to achieve that goal, but often they boil down to the most conventional: reducing calorie intake so that the body uses more…

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