A Yorkshire-based marketing company has shed light on the impact COVID-19 has had on search habits after delving deep into Google data. Digital Discovery’s detailed number crunching has revealed significant spikes in key terms such as ‘streaming services’ and ‘redundancy, reflecting the mood of a nation under social distancing rules. With just over a year of pandemic influenced data to draw upon, Digital Discovery’s research gives a fascinating insight into the changing search terms used by a UK population forced to adopt drastic lifestyle changes. The team uncovered several significant…
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