New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) has uncovered a dramatic shift in the digital marketing skills of the sector’s junior level marketers. Over the past two years, the skills of the marketing sectors’ interns, graduates and executives have improved dramatically, while those of the people who manage them have stayed at about the same level and in some areas fallen. The results come from a benchmarking test of digital marketing skills of almost 9,000 marketing professionals, carried out…
Read MoreNext generation of marketers the most digitally sophisticated yet, concludes new research
