The IPA is set to launch its reimagined Digital Performance Essentials Certificate at Performance Marketing World: Unlocked on 4-5 March. This fully updated qualification offers a comprehensive introduction to the world of digital marketing, ensuring professionals stay ahead in today’s fast-evolving landscape. The 2025 refresh, led by e-commerce growth specialist Anna Frapwell, introduces a broader focus on modern digital marketing channels including e-commerce marketplaces and is delivered through seven modules of online learning that cover: Email marketing Social media advertising e-Commerce marketplaces Google Ads Display advertising Affiliate marketing SEO As…
Read MoreIPA to relaunch Digital Performance Essentials Certificate at PMW Unlocked
