The UK PR industry’s slice of the digital pie is growing apace, yet confidence in measuring the ROI of digital PR is falling, according to a new industry study. The Public Relations and Communications Association (PRCA)’s annual Digital PR and Communications Report found a 12% rise in ownership of digital social media activities by PR and communications teams. But, for the first time, confidence in the ability to measure the ROI of digital PR has fallen below confidence in measuring ROI of traditional PR activities. The poll of PR professionals,…
Read MorePRCA Digital PR and Communications Report 2018 launches
