Digital wallet donations are the fastest growing charity payment choice

The goDonate Online Donations Report 2022 reveals donors’ use of digital wallets – including PayPal, Apple Pay and Google Pay – has significantly increased year-on-year. Digital wallets now account for a fifth of monthly online donation payments, and nearly half (43%) of all one-off donations made online. Meanwhile, the goDonate study of donor activity, based on analysis of online donations totalling more than £30m, also found the average one-off donation value increased by 7% in the past year to £51.97. Digital wallet donations on the rise Segmenting analysed donations by…

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