Nearly half of all British adults plan to limit their screen time this festive period, according to a new IPA Christmas survey, published on 24 July 2025. The IPA Insight report, The 2025 Christmas Consumer, which is based on a survey of 2,000 UK adults and carried out by Opinium, reveals that 47% of all British adults intend to spend less time on screens this festive period. This figure is being driven by Gen Z (those aged 18-27) for which 64% say they plan to cut their Christmas screen time, and…
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