Direct Line and Saatchi & Saatchi revolutionise pedestrian crossings

Direct Line and Saatchi & Saatchi London have revealed an innovative prototype pedestrian crossing aimed at reducing traffic and pedestrian accidents. With 7,000 annual road traffic accidents taking place at crossings due to a lack of visibility for cars, cyclists and pedestrians, this new campaign is a world-first and aims to tackle this pertinent problem. The campaign forms the second initiative in a series of brand activations that demonstrate Direct Line’s high performance approach to fixing problems in the real world. As technology continues to progress, the brand is positioning…

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Direct Line and Saatchi & Saatchi Introduce Fleetlights To Help Save Lives At Sea

Following the launch of the successful Fleetlights campaign first developed in 2016, Direct Line and Saatchi & Saatchi London have released their first brand partnership to use the pioneering Fleetlights technology. Caister Lifeboat Service in Norfolk is the first search and rescue team in the world to use the high performance, ground breaking semi-autonomous drone technology, which is set to be revolutionary in saving lives at sea. Fleetlights technology enables a network of drones equipped with high-powered lights and HD cameras, to perform semi-autonomous flights. Each drone uses mesh networking…

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