WARC, the global authority on marketing intelligence, unveiled today the results of a study developed in association with Royal Mail Marketreach, the marketing authority on commercial mail, to take a fresh look at what direct mail can offer as we emerge from the pandemic. “Driving Effectiveness with Direct Mail” highlights how the impact of the pandemic combined with an accelerated digital transformation and unprecedented changes in consumer media consumption habits have reinvented the role of direct mail in marketing strategies. The study is based on an analysis of 218 UK…
Read MoreNew study from WARC and Royal Mail Marketreach reveals how direct mail is undergoing a renaissance as we emerge from the pandemic
