A Barnardo’s project worker helping victims of child sexual abuse has a starring role in the charity’s new hard-hitting TV advert. The UK’s largest children’s charity has taken a new approach to its direct response TV fundraising campaign, putting a frontline worker centre stage in the advert which is airing throughout October. The ad features footage taken from a Skype call between Barnardo’s project worker Jo and creative agency Arthur. Barnardo’s Director of Fundraising Jennie York said: “It was intended to just be a research call to get some ideas…
Read MoreBarnardo’s puts its frontline workers centre stage in new approach to direct response TV fundraising
