bp is launching two initiatives to support essential services and frontline workers as they continue to contend with the coronavirus pandemic, working closely with our partners and suppliers. First, bp is reintroducing its programme supplying fuel free of charge to UK emergency services vehicles. bp ran a similar programme last year in which it supplied more than 10 million litres of fuel free to emergency service vehicles across the UK. Under the programme, emergency services vehicles issued with either a bp Plus or Allstar fuel card will be…
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Barnardo’s puts its frontline workers centre stage in new approach to direct response TV fundraising
A Barnardo’s project worker helping victims of child sexual abuse has a starring role in the charity’s new hard-hitting TV advert. The UK’s largest children’s charity has taken a new approach to its direct response TV fundraising campaign, putting a frontline worker centre stage in the advert which is airing throughout October. The ad features footage taken from a Skype call between Barnardo’s project worker Jo and creative agency Arthur. Barnardo’s Director of Fundraising Jennie York said: “It was intended to just be a research call to get some ideas…
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