Tag: frontline workers

bp supplying free fuel for emergency services vehicles and free meals ‎for frontline health workers

Stuart Mitchell

bp is launching two initiatives to support essential services and frontline workers as they ‎continue to contend with the coronavirus pandemic, working closely with our partners and ‎suppliers.‎‎ ‎ First, bp is reintroducing its programme supplying fuel free of charge to UK emergency ‎services vehicles. bp ran a similar programme last year in which it supplied more than 10 ‎million litres of fuel free to emergency service vehicles across the UK. ‎ Under the programme, emergency services vehicles issued with either a bp Plus or Allstar ‎fuel card will be…

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Barnardo’s puts its frontline workers centre stage in new approach to direct response TV fundraising

Stuart Mitchell

A Barnardo’s project worker helping victims of child sexual abuse has a starring role in the charity’s new hard-hitting TV advert. The UK’s largest children’s charity has taken a new approach to its direct response TV fundraising campaign, putting a frontline worker centre stage in the advert which is airing throughout October. The ad features footage taken from a Skype call between Barnardo’s project worker Jo and creative agency Arthur. Barnardo’s Director of Fundraising Jennie York said: “It was intended to just be a research call to get some ideas…

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