Online supermarket shopping is fuelling Britain’s plastic waste crisis because packaging is less visible to consumers, according to new research from the Revolution Plastics Institute at the University of Portsmouth. The study found that nearly half of UK households underestimate how much plastic they throw away each week, a phenomenon researchers call “plastic blindness”. Those who relied most heavily on online grocery deliveries were especially likely to be shocked by the volume of waste they consumed. “We believe plastic blindness is a coping strategy,” explains lead author Dr Kate Whitman of the Revolution Plastics Institute. “Consumers have…
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