Disney|ABC Television and Disney Publishing Worldwide Encourage Families to Share Their Love of Reading through Sixth Annual “Magic of Storytelling” Campaign

Disney|ABC Television and Disney Publishing Worldwide announced they will donate up to one million books to First Book, a nonprofit that provides new books to educators and organizations serving children from low-income families, during Disney’s sixth annual Magic of Storytelling campaign from today through March 31, 2018. The Magic of Storytelling campaign aims to inspire families’ imaginations, cultivate a lifelong love of reading in kids and bring books to underserved communities across the country. Through a long-standing relationship with First Book, Disney has provided more than 61 million books to…

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