Channel 4 Sales has recently launched the eleventh edition of its annual Diversity in Advertising Awards, offering £1 million worth of advertising airtime to support work that champions more authentic representation in advertising. This year’s iteration focuses on class, asking brands and agencies to challenge outdated stereotypes and better represent the lives, agency and influence of working-class people across the UK. A 2024 YouGov survey found that 56% of Britons consider themselves working class, while a 2025 report from the Social Mobility Commission similarly found that 53% of the public…
Read MoreChannel 4 encourages new thinking on class representation with next iteration of Diversity in Advertising Award
