Data concerns dominate Direct Marketing Commmission complaints in 2017

Issues around data, privacy and its accuracy are the biggest concerns for consumers in 2017, according to the DM Commission’s Annual Report. In fact, breaches of UK data protection laws during 2016 attracted 35 fines totalling £3,245,500, almost double the fines in 2015. With the General Data Protection Regulations (GDPR) coming into force in just a few months, UK businesses could face even bigger fines if they fail to ensure compliance. The Commission  investigated 39 cases involving existing members of the DMA. Of these, 69% related to data, privacy and…

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