Tag: DMA

Poor internal communication rising at an alarming rate according to senior marketers

Stuart Mitchell

Poor internal communication’ is rising at an alarming rate across the data and marketing industry, with 33% of marketers now stating this is impacting them. It is the challenge with the most significant growth this year (+7%), according to a survey completed by over 300 senior marketing professionals across the UK who judged the DMA Awards 2022. “Poor internal communication continues to become of increasing concern to our industry since the pandemic began. Perhaps this is partly driven by remote working, with less face-to-face meetings and fewer opportunities to ask…

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“Our industry must use complaint feedback to enhance data privacy learning for SMEs when UK GDPR is reformed”

Stuart Mitchell

The Data & Marketing Commission’s (DMC) Chief Commissioner, Amerdeep Somal, issues comments about how regulators can help businesses, especially SMEs, when UK data protection laws reform – following the publication of the DMC Annual Report 2021-22. The DMC’s plans are progressing to become an accredited Monitoring Body for the ICO with an enhanced remit to enforce the Data & Marketing Association’s (DMA UK) Industry Code. It is hoped that this Monitoring Body status will be achieved by early 2023. “The DMC is working closely with the ICO to help change…

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Consumer preference management systems more important than ever, yet only half of businesses have them in place

Stuart Mitchell

The Data & Marketing Association (DMA UK) and OneTrust PreferenceChoice have published the ‘Data Management for Marketers: Breaking Down Consent and Preferences’ report. The report reveals that the importance of customer and preference management is seen as more crucial than ever, with 73% of marketers saying it is important, up from 60% in 2020. In addition, awareness of consent and preference management has increased since the previous edition in 2020, with those marketers personally involved also rising from 60% to 78% in 2022. However, only half of organisations (51%) have…

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New DMA research reveals how the cost of living crisis is impacting consumer spending and loyalty habits

Stuart Mitchell

The Data & Marketing Association (DMA) has published its latest report in the Customer Engagement series, ‘How to Win Trust and Loyalty’. The current cost of living crisis is challenging consumers in ways that are changing their spending habits. Across all categories tested, most consumers have made changes or are planning to make changes to their spending habits. While it may be clear that cutting back is a common response by consumers to the cost of living crisis, it is useful for brands to understand where, how much, and why.…

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DMA Welcomes Former Marketer As Secretary Of State For Digital, Culture, Media And Sport

Stuart Mitchell

The Data & Marketing Association (DMA) welcomes the appointment of Michelle Donelan as the new Secretary of State for the Department of Digital, Culture, Media and Sport (DCMS). In an extremely challenging time for business, it is imperative that the Secretary of State prioritises championing significant pieces of legislative reform which are of the utmost importance to business growth, innovation and data protection. In particular, the UK Data Protection and Digital Information Bill will reduce red tape and offer clarity on data protection laws for businesses, including further clarity over…

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