Tag: DMA

UK businesses and marketing talent to benefit from DMA’s government-funded skills bootcamps

Stuart Mitchell

The Data & Marketing Association (DMA) can announce its new Digital Marketing Strategy Skills Bootcamps, funded by the Department for Education (DfE) through its Skills for Life Programme. The skills bootcamps will help both aspiring and current marketing talent to upskill and reskill in key areas of marketing, while also increasing the pool of skilled talent available to businesses. The DMA’s skills bootcamps will help diverse talent in major UK cities, predominantly those who are either unemployed or working within SMEs, to develop creative, data and digital skillsets, some of…

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‘Micro-upskilling’ and the fight against the digital economy’s skills shortages

Stuart Mitchell

The Data & Marketing Association (DMA) has recently launched a new campaign to address industrywide skills and talent shortages, professionalise the industry, and fuel future growth in the UK’s digital economy. The current skills crisis will only worsen if the marketing and creative industries do not seek a culture change – towards continuous, structured learning. Direction, support and structure are the essential building blocks of a learning culture yet are also often the main barriers to professional development. For that reason, the DMA is advocating for ‘Micro-upskilling’ – committing as…

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Consumers across the globe are increasingly comfortable sharing their data

Stuart Mitchell

New research launched by the Global Data & Marketing Alliance (GDMA), in partnership with Acxiom and the Data & Marketing Association (DMA), reveals that over half of surveyed consumers (53%), across 16 countries, agree that the exchange of personal information is essential for the smooth running of modern society. Consumers are increasingly comfortable with data sharing, especially if there is a clear benefit of doing so. The vast majority of global consumers (82%) are prepared to engage with the data economy in 2022. These findings come from the 2022 ‘Global…

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DMA partners with Scottish apprenticeship provider to create more jobs for emerging marketing talent

Stuart Mitchell

The Data & Marketing Association (DMA) can announce they have partnered with Sixth Sense Training, to create more entry-level jobs for emerging marketing talent and to help businesses across Scotland find a trusted provider for digital marketing apprenticeships. It will also help to demystify confusion for businesses around how apprenticeships function, which is currently impacting their success throughout the UK. By partnering with Sixth Sense Training, the DMA can help find jobs for young marketing candidates and also present apprenticeship opportunities to current marketers looking for that next step in…

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Data privacy complaints about non-DMA Members rise in 2021

Stuart Mitchell

Issues around data management and privacy were the biggest concerns in 2020/21, according to the Data and Marketing Commission’s (DMC) latest Annual Report. In the year ranging from July 2020 to June 2021, the DMC reported a rise in complaints against businesses across the data and marketing sector – rising by 33% year-on-year (from 63 to 84). However, the DMC investigated fewer complaints involving members of the Data and Marketing Association (DMA) during this period – falling by 30% when compared to the previous year’s total. Member complaints amounted to…

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