The Monkeys and Accenture Interactive flex combined capabilities to launch ‘Don’t Die Wondering’ for the Federal Chamber of Automotive Industries

As many as two in every seven vehicles in Australia built from 1999 onwards have been installed with faulty Takata airbags that have the potential to injure or kill their drivers and passengers. To bring awareness to the seriousness of this manufacturing defect, the Federal Chamber of Automotive Industries (FCAI) has released,‘Don’t Die Wondering’. Created by The Monkeys, part of Accenture Interactive, the public service announcement(PSA) recall campaign empowers Australian vehicle owners to check if their vehicle has a faulty Takata airbag. The campaign leads them to a website purpose-built…

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