Pantene Launches “Don’t Hate Me Because I’m #BeautifuLGBTQ” To Redefine What ‘Beautiful’ Looks Like Today

As a brand once known for a particular kind of “beautiful hair,” Pantene is tackling conventional stereotypes with “Don’t Hate Me Because I’m BeautifuLGBTQ,” a new message that’s part of their recently launched “Power To Transform” campaign. Created in partnership with GLAAD, the campaign takes the brand’s ubiquitous line from its famous 1986 advertisement to redefine what ‘beautiful’ looks like in today’s world by featuring a range of people within the LGBTQ+ community and their own unique stories of transformation. “For many in the community, hair plays a pivotal role…

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