Tag: Pantene

Pantene Collaborates with Getty Images and Dresscode Project to Launch #StyleWithPride Campaign

Stuart Mitchell

For many in the LGBTQ+ community hair is more than how you look – it’s how you’re seen. A haircut or style is a powerful tool for self-expression and gives people confidence to be their true selves. However, while hair plays such a critical role in how this community expresses itself, it’s often depicted in a stereotypical way, which can lead to bias. This is especially true for how hair shows up across marketing & advertising. Pantene understands the importance of real, authentic representation for the LGBTQ+ community in marketing…

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Pantene Launches Its “Family is #BeautifuLGBTQ” Series to Show the Connections That Make a Family

Stuart Mitchell

For many, hair is heritage. Hair is strength. Hair is self-expression. Hair is Pride. And for LGBTQ+ couples – who are seven times more likely to adopt or foster children – it can mean even more: Trust. Attachment. Connection. Family. Pantene understands the vital role hair plays in connecting new families, and this National Adoption Month is launching “Family is #BeautifuLGBTQ,” a series created in partnership with Family Equality that supports LGBTQ+ families and celebrates the moments that connect and bring them together. The series will live on Pantene’s Instagram…

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Leading Consumer Brands Ariel, Pantene and Fairy Accelerate Journey to Deliver P&G’s Ambition 2030

Stuart Mitchell

The Procter & Gamble Company has announced significant advances across European sustainability projects in pursuit of its “Ambition 2030” goals. P&G is driving the circular economy for recycled plastic in Europe through the use of circular resin in its hair care packaging (polyethylene terephthalate – PET) and its Ariel Liquid detergents bottles (partnership for the supply of recycled high-density polyethylene – HDPE). Furthermore, the company is celebrating notable distinctions in its effort to lead the industry in packaging, sorting, and post-consumer recycled resin supply with the HolyGrail intelligent packaging project,…

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Leading Consumer Brands Ariel, Pantene and Fairy Accelerate Journey to Deliver P&G’s Ambition 2030

Stuart Mitchell

Procter & Gamble Company has announced significant advances across European sustainability projects in pursuit of its “Ambition 2030” goals. P&G is driving the circular economy for recycled plastic in Europe through the use of circular resin in its hair care packaging (polyethylene terephthalate – PET) and its Ariel Liquid detergents bottles (partnership for the supply of recycled high-density polyethylene – HDPE). Furthermore, the company is celebrating notable distinctions in its effort to lead the industry in packaging, sorting, and post-consumer recycled resin supply with the HolyGrail intelligent packaging project, winner…

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Pantene Is “Going Home for the Holidays” to Inspire Acceptance and Celebrate the LGBTQ+ Community This Holiday Season

Stuart Mitchell

During the time of year when millions of families get together, many LGBTQ+ people feel hesitant to reveal their true selves, fearing their identity, including hair, makeup and wardrobe, won’t be accepted. While every LGBTQ+ person has their own unique story about going home for the holidays, everyone is seeking the same thing – to be surrounded by people who love and accept them. To help amplify their stories of transformation, Pantene, GLAAD and the Trans Chorus of Los Angeles have created “Going Home for the Holidays” video series to…

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