Pantene Launches Its “Family is #BeautifuLGBTQ” Series to Show the Connections That Make a Family

For many, hair is heritage. Hair is strength. Hair is self-expression. Hair is Pride. And for LGBTQ+ couples – who are seven times more likely to adopt or foster children – it can mean even more: Trust. Attachment. Connection. Family. Pantene understands the vital role hair plays in connecting new families, and this National Adoption Month is launching “Family is #BeautifuLGBTQ,” a series created in partnership with Family Equality that supports LGBTQ+ families and celebrates the moments that connect and bring them together. The series will live on Pantene’s Instagram…

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Leading Consumer Brands Ariel, Pantene and Fairy Accelerate Journey to Deliver P&G’s Ambition 2030

The Procter & Gamble Company has announced significant advances across European sustainability projects in pursuit of its “Ambition 2030” goals. P&G is driving the circular economy for recycled plastic in Europe through the use of circular resin in its hair care packaging (polyethylene terephthalate – PET) and its Ariel Liquid detergents bottles (partnership for the supply of recycled high-density polyethylene – HDPE). Furthermore, the company is celebrating notable distinctions in its effort to lead the industry in packaging, sorting, and post-consumer recycled resin supply with the HolyGrail intelligent packaging project,…

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Leading Consumer Brands Ariel, Pantene and Fairy Accelerate Journey to Deliver P&G’s Ambition 2030

Procter & Gamble Company has announced significant advances across European sustainability projects in pursuit of its “Ambition 2030” goals. P&G is driving the circular economy for recycled plastic in Europe through the use of circular resin in its hair care packaging (polyethylene terephthalate – PET) and its Ariel Liquid detergents bottles (partnership for the supply of recycled high-density polyethylene – HDPE). Furthermore, the company is celebrating notable distinctions in its effort to lead the industry in packaging, sorting, and post-consumer recycled resin supply with the HolyGrail intelligent packaging project, winner…

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Pantene Is “Going Home for the Holidays” to Inspire Acceptance and Celebrate the LGBTQ+ Community This Holiday Season

During the time of year when millions of families get together, many LGBTQ+ people feel hesitant to reveal their true selves, fearing their identity, including hair, makeup and wardrobe, won’t be accepted. While every LGBTQ+ person has their own unique story about going home for the holidays, everyone is seeking the same thing – to be surrounded by people who love and accept them. To help amplify their stories of transformation, Pantene, GLAAD and the Trans Chorus of Los Angeles have created “Going Home for the Holidays” video series to…

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Dresscode Project launches in the UK with PANTENE to help the 93% of the Transgender and non-binary community who have been misgendered during a salon visit

Hair is proven to impact on personal identity, self-esteem and confidence. Through a global study with Yale, Pantene showed that hair is critical for self-esteem and is an important extension and expression of identity. Despite this, the transgender and non-binary community often face discrimination and misgendering when trying to achieve the hair that best reflects how they feel. For transgender people in the UK, how they choose to style their hair is crucial to their gender identity – 96% say their hair is important to their gender presentation. However, 93%…

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