With COVID numbers on the rise in Canada, and around the world, Toronto-based creative agency Open has launched a social campaign with a simple yet important message: Don’t Kill Your Grandma. The campaign features images of Laura Ashley-inspired fabric and wallpaper patterns: things we typically associate with our grandmothers, and a positive reminder of how much we love them. The headline, in contrast, is reminiscent of on-pack cigarette warnings. The messaging is simple: we love our grandparents and we don’t want to put them at risk with careless and reckless social behavior…
Read MoreDon’t Kill Your Grandma: Social campaign encourages people to follow lockdown rules.
