Tag: Open

This #ThirstTrap is Helping an Important Cause

Stuart Mitchell

Beau Lake and Open are cleverly hijacking the social media terms “thirst trap” and “thirsty” to bring awareness to what being thirsty truly means to the 771 million people without access to safe water. In use for the past decade or so, “thirst trap” is a colloquialism that refers to photos on social media that demonstrate a need for attention. The people who post such photos are often characterized as “thirsty.” The new effort is designed to raise awareness of the Beau Lake “Access-To-Water Bottle” and the global water crisis.…

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Don’t Kill Your Grandma: Social campaign encourages people to follow lockdown rules.

Stuart Mitchell

With COVID numbers on the rise in Canada, and around the world, Toronto-based creative agency Open has launched a social campaign with a simple yet important message: Don’t Kill Your Grandma. The campaign features images of Laura Ashley-inspired fabric and wallpaper patterns: things we typically associate with our grandmothers, and a positive reminder of how much we love them. The headline, in contrast, is reminiscent of on-pack cigarette warnings. The messaging is simple: we love our grandparents and we don’t want to put them at risk with careless and reckless social behavior…

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