Tag: drugs

CAP – Responsible advertising: illegal drugs references

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Responsible advertising: illegal drugs references, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Need drugs to get you through Christmas?” Avoid any reference to illegal drugs to avoid tripping up on the rules around responsibility. Any references, however veiled and obscure, to illegal drugs, are likely to breach the Code.  Even if they are a common reference point in the target audience, or they…

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Parents urged to ‘Have the Chat’ with teens about drugs

Stuart Mitchell

Charity Addaction are urging parents to take time out to ‘Have the Chat’ with their teenagers about drugs. “It’s totally normal to worry as a parent, but telling a teenager to ‘just say no’ isn’t helpful and is often counterproductive. Our advice is start the chat, keep talking, listen well, and don’t turn it into a big thing,” said Karen Tyrell, Director at Addaction. In a YouGov survey commissioned by Addaction, just 37% of British mums and 42% of dads with children aged 12 to 18 think there is enough…

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McCann Health & CARE Confront the Harsh Reality of Death by Overdose from Prescription Drugs

Stuart Mitchell

While the deadly opioid crisis dominates the headlines, there is another equally dangerous, but lesser known killer, hiding in plain sight. Death by overdose from prescription drugs left unsecured around our homes. To address this growing global issue, CARE, Center for Adolescent Research & Education, partnered with McCann Health to create an emotionally visceral film that exposes the cold hard reality of this relatively unknown, but deadly killer, that was released today. “Our youth are our future and while they may think they are invincible — they are not,” said…

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