With demand for water and land use from clothing production the third largest drain on the EU supplies in 2020 – and the fifth most significant influence on raw material use and greenhouse gas emissions – WRAP has thrown down the gauntlet to the biggest and best EU and US clothing brands to make the most of these resources by designing apparel that lasts longer, and lowers the fashion industry’s enormous environmental footprint. WRAP is expanding its ground-breaking Durability Accelerator Initiative, focusing on the global catwalk, to test if North…
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