Tag: WRAP

Global environmental action NGO WRAP brings recycling to life with ‘Rescue Me’ TV campaign, backed by Sky Media

Stuart Mitchell

WRAP, the global environmental action non-governmental organisation (NGO), is bringing circular living into homes across the UK with the launch of its new TV campaign, ‘Rescue Me, Recycle’, airing across Sky channels from the 13th of April. The campaign is designed to inspire people to recycle more and therefore accelerate the shift towards a better use of our resources. Despite strong intent, recycling behaviours remain inconsistent. WRAP’s latest research reveals that while 89% of UK households regularly recycle, 79% admit to throwing away at least one item that could have…

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Cash in the trash – the millions of items we chuck out could save us a fortune

Stuart Mitchell

From shampoo bottles to parcel boxes – deodorant sprays to yoghurt pots – the items we throw away are surprisingly valuable and on Global Recycling Day Recycle Now warned that when we bin recycling, we’re literally throwing away hundreds of pounds every week.  The warning comes ahead of incoming Simpler Recycling reforms to collections in England, which start from 31st March 2026. From that date, local authorities will begin to collect a core range of items including plastic pots, tubs, trays and bottles, cartons, card and paper, metal packaging from aerosols to…

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By Sunday 15 March, an average UK household of four will have already wasted £200 of edible food this year

Stuart Mitchell

New survey data from Love Food Hate Waste shows that almost two thirds (64%) of people in the UK agree that some food waste at home is inevitable and that there’s little they can do to avoid it. When asked why, the key reasons for most relate to food spoilage and expiration dates, the complexity and unpredictability of daily life, and issues with cooking and portion control. The survey also showed that 80% of people asked believe they waste less food than the national average. Love Food Hate Waste is…

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Rushmoor Residents asked to join the Love Food Challenge

Stuart Mitchell

Rushmoor has been selected from all UK local authorities to take part in a special behavioural change pilot organised by global environmental action NGO WRAP, as part of its Love Food Hate Waste campaign, to use technology to tackle the economic and environmental costs of household food waste.  The Rushmoor Love Food Challenge is a technology‑led initiative designed to help households cut food waste, save money, and do their bit for the environment. With 60% of the UK’s food waste coming from our homes and 78% of people believing they…

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WRAP wins £200,000 Sky Zero Footprint Funding to bring recycling back to life

Stuart Mitchell

Global environmental action NGO WRAP has received a boost to its communications campaign with funding from the prestigious Sky Zero Footprint Fund. The organisation will receive £200,000 advertising spend awarded under the Fund’s Catalyst Category, given to charities that are “driving behavioural change by unrelenting environmental commitment.”  David Wilson, Director of Communications at WRAP, said “We want to bring circular living into every boardroom and every home, and this funding gives us a huge platform to show people the difference their recycling has in helping to minimise the UK’s carbon…

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