Tag: E-cigarettes

CAP takes action against e-cigarette ads breaking the rules

Stuart Mitchell

The ASA/CAP have released a post called: CAP takes action against e-cigarette ads breaking the rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP is cracking down on ads for vapes and e-cigarettes that break our rules, issuing an Enforcement Notice to advertisers and launching focused monitoring to find and ban problem ads. E-cigarettes are not designed to be used by or legally…

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CAP – E-cigarettes and the CAP Code: Avoid your campaign going up in smoke

Stuart Mitchell

The CAP have released a post which talks called E-cigarettes and the CAP Code: Avoid your campaign going up in smoke. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. If you’re a marketer of e-cigarettes, you’re probably aware that there are many ‘do’s’ and ‘don’ts’ when it comes to advertising your products, but creating compliant advertising doesn’t have to be a drag.  Read on…

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